Academic project where the creation, global identity and brand development of a fictitious perfume is applied. A naming and logo is created for the new product from the benchmarking and briefing definition. A corporate identity manual is developed afterwards. It defines the basic rules for using the brand, as well as the different graphic versions of the logo in varied applications such as a vehicle, a website, or a mobile app icon.

Software: Indesign, Photoshop, Illustrator, Esko Studio Toolkit for Boxes.
Hardware: Mac.